On Oct. 25, the style brand declared it would be cutting cutting ties with the rapper after his antisemitic messages on social media.
“Adidas does not tolerate antisemitism and any other sort of hate speech,” the statement reads. “Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”
“After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products and stop all payments to Ye and his companies,” the statement continued. “Adidas will stop the Adidas Yeezy business with immediate effect.”
In a Oct. 8 tweet, Kanye wrote that he was “going death con 3 on Jewish people,” adding that “you guys have toyed with me and tried to black ball anyone whoever opposes your agenda.”
Adidas’ decision comes as many try to distance themselves from the rapper.
In addition, a completed documentary focused on Kanye has been shelved, MRC studio executives announced in a memo on Oct. 24. “We cannot support any content that amplifies his platform,” the executives wrote in a memo obtained by NBC News.
Kanye’s Twitter and Instagram accounts have since been confined, a representative for the organization recently affirmed.
In a interview conducted after the dubious tweet, Kanye told Piers Morgan that he was upset for individuals that he hurt, yet he didn’t regret making the comment.
Kanye’s ex-wife Kim Kardashian posted on Twitter, “Hate speech is never OK or excusable. I stand together with the Jewish community and call on the terrible violence and hateful rhetoric towards them to come to an immediate end.”
Khloe Kardashian, Kendall Jenner, Kylie Jenner and Kris Jenner reposted a picture initially shared by Jessica Seinfeld that read, “I support my Jewish friends and the Jewish people.”